Setting the scene
Weekly deadlines and peer grading tried to mimic cohort accountability at internet scale.
What happened
University brand licensing let Coursera sell branded certificates without full tuition.
Why it still matters
IPO-era filings showed B2B growth overtaking consumer curiosity spikes. Memorable detail: Ng's machine-learning course waitlists felt like digital Woodstock tickets.
Background
MOOC completion rates and credential signaling debates tracked alongside LinkedIn Learning and bootcamp rivals.