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Setting the scene
During the Great Depression, Harland Sanders operated a service station in Corbin, Kentucky, serving travelers country ham and biscuits; his reputation for fried chicken seasoned with eleven herbs and spices grew as he received an honorary Kentucky colonel title.
What happened
Harland Sanders opened his first service station restaurant in 1930, laying the foundation for a motel-restaurant complex where he perfected pressure-frying chicken to cook faster without drying the meat.
Why it still matters
The bucket logo followed decades later after Sanders sold franchises in the 1950s; KFC became Yum! Brands' global ambassador of American fried chicken, adapting menus in China and the Middle East while keeping Colonel Sanders's white-suited image in advertising.
Background
The bucket logo followed decades later.