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1980 CE The late Cold War Technology

Post-it Notes Launch Nationwide

Post-it Notes launched nationally in 1980.

Setting the scene

3M scientist Spencer Silver had invented a weak adhesive in 1968 that stuck lightly without residue, but the company struggled to find a product until colleague Art Fry used it to bookmark hymn pages.

What happened

Post-it Notes launched nationwide in 1980 under the brand name Post-it, with Canary Yellow squares marketed as a tool for office reminders and creative brainstorming.

Why it still matters

The accidental-adhesive story became a business-school parable about innovation and internal entrepreneurship. Memorable detail: 3M initially called the product "Press 'n Peel" before the Post-it name took off.

Background

The accidental adhesive story became a creativity parable.

Sources

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