Setting the scene
Early sockpuppet accounts seeded links until organic growth kicked in; karma gamified contribution without paying writers.
What happened
Volunteer moderators wield outsized power over visibility, creating recurring CEO apologies and API-pricing protests.
Why it still matters
The site influenced everything from GameStop short squeezes to scientific AMAs with astronauts. Memorable detail: Snoo, the alien mascot, predates many modern flat-design mascots.
Background
Reddit became a bellwether for niche communities, moderation burnout, and content-policy fights at internet scale.