Setting the scene
Extreme sports athletes competed in niche contests with little TV money, while ESPN sought fresh programming that could attract younger viewers tired of traditional stick-and-ball coverage.
What happened
The first X Games were held in June 1995 in Newport, Providence, and Middletown, Rhode Island, featuring skateboarding, BMX, motocross, and bungie stunts broadcast on ESPN.
Why it still matters
The X Games turned skateboarding and BMX into mainstream sports-media properties and launched careers for Tony Hawk and dozens of action-sports icons. Memorable detail: the inaugural event was originally branded "The Extreme Games" before the X Games name stuck.
Background
Skateboarding and BMX entered mainstream sports media.